Social Media Articles

Creative Network-Marketing Research Institute
4 Jul 2017

Global Social Media Analytics Market to Grow at a CAGR of over 30% Through 2021, Says Technavio


LONDON–(BUSINESS WIRE)–According to the latest market study released by Technavio, the global social media analytics market is expected to grow at a CAGR of more than 30% during the forecast period.

This research report titled ‘Global Social Media Analytics Market 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This report also includes an up to date analysis and forecasts for various market segments and all geographical regions.

“Social media analytics involves the process of collating vast amounts of unstructured data and deriving meaningful business insights. These insights help the manufacturers in increasing sales, improving R&D, and formulating strategies for product differentiation. It also promotes brand loyalty and helps manufacturers to develop their products,” says Ujjwal Doshi, a lead analyst at Technavio for media and entertainment services research.

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