This research report titled ‘Global Social Media Analytics Market 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This report also includes an up to date analysis and forecasts for various market segments and all geographical regions.
“Social media analytics involves the process of collating vast amounts of unstructured data and deriving meaningful business insights. These insights help the manufacturers in increasing sales, improving R&D, and formulating strategies for product differentiation. It also promotes brand loyalty and helps manufacturers to develop their products,” says Ujjwal Doshi, a lead analyst at Technavio for media and entertainment services research.