Accenture Plc ACN has opted for an inorganic path for enhancing its digital marketing capabilities. Over the last five years, Accenture has acquired 17 businesses and integrated into this segment.
Moreover, the company recently entered into a negotiation to acquire Altima – a France-based digital commerce agency – which is specialized in customer experience design. If the deal materializes, Altima will mark its 18th buyout. Other recent notable acquisitions in the space are Karmarama and SinnerSchrader AG.
In our opinion, these acquisitions have helped Accenture in providing end-to-end digital marketing services, bringing in a deeper and broader set of digital solutions to its clients. Also, the strategy has helped it diversify its offerings and expand its foothold in new markets.