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Creative Network-Marketing Research Institute
21 Oct 2017

Snaps Secures $6 Million From Signal Peak Ventures To Fuel Expansion


Snaps, the leading conversational marketing platform for top Fortune 500 consumer brands, has announced $6 million in additional Series A funding from Signal Peak Ventures, bringing its total funding to $13 million. Brandon Tidwell, a Partner and Managing Partner of Signal Peak Ventures will join the Snaps board. The New York-based digital strategy company, which also operates out of Los Angeles, plans to use the funds to expand its team across product, sales and customer success functions, as well as expand geographic coverage, opening its first office in EMEA in January, 2018.

Snaps helps brands including Nike, Marriott Rewards, Live Nation, Sephora, Bud Light, Macy’s, Simon Property Group, celebrities, and non-profits, craft omni channel marketing strategies to find new customers and increase lifetime value of existing customers through full lifecycle customer experience in messaging. The new funding from Signal Peak Ventures will support the expansion of Snaps’ intelligent personalized marketing platform and suite of services, called the Conversational Marketing Cloud, to reach new global markets. Snaps’ Conversational Marketing Cloud offers a cross channel marketing solution for digital advertisers, providing messaging-first solutions for multi channel brand marketing, audience engagement, e-commerce, and customer experience across messaging apps and voice hardware.

“Snaps has built the next generation marketing platform for the mobile-first consumer,” said Tidwell. “We believe the future of marketing is conversational and Snaps is well positioned to continue to be the market leader for consumer brands.”

Snaps, which has powered over 1 billion mobile engagements across its omni channel marketing services to date, has seen 200% year-over-year sales growth over the past two years.  It has seen the greatest demand for its chatbot AI and custom emoji solutions in the apparel, beauty, retail, travel and hospitality industries, and looks to expand into new industry categories.

“The digital marketing stack is changing,” says Snaps CEO Christian Brucculeri. “With Snaps, marketers can publish content to the top messaging apps and voice endpoints. They can apply automation, personalization and intelligence through our data partnerships and proprietary technology, and they can leverage the support of an award winning success team to help them deploy, scale and optimize their marketing efforts. We look forward to expanding this wholly unique brand experience to new markets and new industries.”

Since its founding in 2011, Snaps built the first technology and content management system for custom emoji campaigns, and later expanded its offering to support the explosion of AI chatbots and mobile messaging. Its investors include Michael Kassan, CEO of Medialink, Jeff Ragovin, founder of Buddy Media, Jeremy Zimmer, CEO of UTA, Jonah Goodhart, CEO of Moat and Brian O’Kelly, CEO of AppNexus, and marketing guru Bonin Bough.

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