Fostered by the growth of social media and mobile advertising, the global digital marketing software (DMS) market is touted to grow from $37.48bn in 2017 to $74.96bn by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period that is from 2017 to 2022
Massive digital penetration has increased internet users across social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube which increases opportunities for small and medium-sized Enterprises (SMEs) to advertise and build their brands according to a research by MarketsandMarkets.
Empowered by personalized marketing material appealing to an individual customer, the research named North America as the largest market in the global DMS Market. USA and Canada lead the way in DMS market share due to high budget availability.
The growth has further been stirred by the media and entertainment industry as increase in the demand for mobile, and social channels accelerates the web traffic and ensure good return on advertising investment delivery across paid search and display channels.