Following Christmas, SEO and webmaster forums were discussing a potential Google algorithm update. And it now seems there is more clarification on when exactly changes have been made to the latest update.
Fluctuations in visibility suggested that changes were related to the Maccabees update, as well as Fred. And Google did, in fact, confirm those updates.
However, discussions in forums have continued to speculate on recent updates to Google’s core algorithm, stating:
“Seeing a big dip in both ranking and traffic today. Feels like a dialing up of whatever happening in mid-December where we also got nailed.”
Discussions aren’t conclusive but tools such as Mozcast and Algoroo are continuing to report fluctuations in rankings.
Google Update Targets Mobile Page Speed
On 17th January, Google announced a new update to its algorithm that would specifically target slow mobile pages.
A spokesperson from Google commented, “starting in July 2018, page speed will be a ranking factor for mobile searches. It will only affect pages that deliver the slowest experience to users, and will only affect a small percentage of queries.”
The search engine also confirmed that this does not necessarily mean fast loading mobile pages will receive a ranking boost. There will just be a demotion for those pages that are loading very slowly.
There will be no official notification if your mobile pages get hit by this algorithm. However, Google is suggesting that webmasters should make use of their new PageInsights report before July, when it’s likely that the algorithm update will roll out in full.