A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to do it better than other companies. Depending on your target audience, your marketing campaign is in direct competition with dozens (or even hundreds) of other campaigns. What can you do to make your campaign stand out from the rest, and how can you be sure that it’s ending up in the inboxes of the right crowd? Find a strategy that has been proven to boost conversions and reach. This infographic from Campaigner is based on data from a 2015 online survey of 506 email marketers. Let’s see what tactics they rely on to make an impact.
- Utilize Predictive Analytics. 2016 is set to be the year of predictive analytics, with a forecasted 50% increase in their use by email marketers. Predictive analytics can help you in taking a reduce, reuse, recycle approach with your campaigns – reduce the elements that aren’t working, reuse successful elements for broader outreach, and recycle elements that can be reworked for a different campaign.
- Integrate Video & Interactive Content. Nearly 30% of email marketers believe that a (moving) picture is worth a thousand words. Embedding videos and interactive content in your email marketing campaigns is a great way to get attention and engagement from your target audience.
- Engage on Social Media. Expanding your campaign in a consistent way across multiple channels really helps you to reinforce your message and increase its reach. This must be why 55% of email marketers plan to prioritize their social media marketing in 2016.
- Add Buy Buttons. In addition to including a link to your online store, consider integrating a direct buy button right in your email. It gives your potential customers a really fast, easy way to make their purchase – 36% of email marketers have seen a boost in sales after including a buy button!
- Leverage ‘Little Data’. I’ve talked about Big Data in this blog a few times recently, but ‘little data’ has its place too – two thirds of marketers like to look at more specific, segmented contact data to gain marketing insights and help them to plan their strategies. Do look at the big picture, but don’t forget to zoom in and get a more detailed view as well.
How has your business taken advantage of predictive analytic technologies? I’d love to hear about it in the comments!