A creative strategist from Mexico with a background in strategic brand management. He’s spent the last decade traveling around the world, freelancing at various marketing agencies. His postgraduate studies focused on researching critical approaches to branding & strategy, the effects of social media & pop culture in society, as well as the future of advertising. He currently lives on the Gold Coast, Australia, where he continues learning every day as technology evolves- and society with it. “The best strategy for any brand is not just to be different, but to become inspirational”.