Digital Marketing in the New Age of Global Integration: SEO and the Rest


The internet age is a phenomenon that deserves recognition. Not a day passes without a new advancement that makes it easier and more efficient for people all over the globe to communicate information with one another, which is a process that is contributing virtually to every development in all aspects of human life. Business is booming thanks to such fast-paced information sharing practices and communications, leading marketers to be able to make use of a wide range of content material, distribute it to a maximum number of recipients and make the most out of their trade with ease. Similar to a managerial office of a corporation, in today’s business world. an SEO agency acts as a hub of coordination and effective administration of marketing strategy to effectively increase sales and revenue, enjoying the benefits of a large network of interested parties, buyers and sellers alike.

The new generation of marketers simply know what they are doing with internet technologies and SEO (Search Engine Optimization) seems to be a favorite among such practitioners. A new WordStream report revealed that “79% of digital advertisers are also using SEO as part of their marketing strategy in 2019” to boost sales and develop confidence with online customers. On the list are also content marketing, email marketing and word of mouth marketing techniques but the fact that even the professionals who have access to paid marketing channels are still making use of the bona fide technique should give one an idea about the true potential of SEO. Although digital advertisers “prioritize paid search over organic search because of the potential for immediate profit,” the long term benefits of SEO still motivate them enough to use its techniques and methods and balance short term results with long term ones. While 44% of digital advertisers are spending about the same time on Google advertisements in 2019 as they used to in 2018, 46% are actually spending more time on such ads, showing that both SEO and the search engine are still priorities for digital marketers.

But, what is it exactly that makes SEO such an integral and non-negotiable part of digital marketing? First off, it is the very fundamental nature of SEO to produce technical and creative results for its applications but more importantly it still is one of the best ways to “improve rankings, drive traffic, and increase awareness” in websites and the associated companies. A statistical look at Google’s contributions to the overall internet traffic reveals that the search engine is responsible for generating 94% of all organic traffic on the web, while 70-80% of search engine users are merely interested in organic results. Similarly striking is the finding that 72% of active customers have visited a commercial store within a five mile range after carrying out a local Google search and 28% of Google searches for goods or services located nearby to the searcher end up in a purchase. Such striking statistical data must have been known and utile to digital marketers as 61% of such digital marketers have stated that they spend a great deal of time, resource and energy to improve their SEO practices and develop a more appealing organic presence on the internet.

Digital marketing has several different fields of practice and application and content marketing is definitely one of the more popular ones that has a direct relationship with SEO. The most obvious connection between the two practices is that in both, good content equates a higher chance of search visibility by providing better user comprehension, lowering the bounce rate, creating more trust in the website and leading to more social media shares. Such a direct influence necessitates that the respective content teams automatically optimize content as unsuccessful content is simply not acceptable in today’s competitive business environment. This responsibility includes creating written content, optimizing pages, writing meta-titles and in depth descriptions as well as call-to-actions. Without a proper identification of such content, all the mentioned efforts to perfect marketing campaigns go to waste as properly identified content not only provides useful information about a business but is also useful to catalog the given information in the search engine’s database. As properly identified and cataloged content becomes more visible in such databases, content marketers and SEOs take notice of their quality and structure, which increases the efficacy of the marketing campaign on a fundamental level.

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