What you will learn:
1: Learn the fundamentals of social media in sales, social media marketing, social media business functions and other pertinent marketing strategies for the professional.
2: Learn different social media sales functions, features and benefits to becoming a social media marketing professional.
3: Learn complex subjects such as search engine optimization, website key word searching and scraping, search engine functions and copyright, brand Protection and possible intellectual property concerns.
4: Learn why social media communications are critical to any business implementation and why this tool cannot be overlooked.
5: Learn how to address issues of integrated social media strategies in a professional sales management setting.
6: Learn the functions of communication solutions using email, blogs, chat, wikis, forums and other communications paradigms and possible copyright issues.
7: Learn the benefits and risks of sales and social media communications to improve business operations both internally and externally.
8: Learn the most important issues why social media represents change in the sales development business model of even the smallest enterprise.
9: Learn how twitter, blog and producing video content and submissions cam maximize key word searching and search engine functions.
10: Learn about the various issues behind social media for B2B, B2C, P2P. Understand when and why different customer strategies are required for social media marketing.
11: Learn why blogging has become very important to the sales process to demonstrate depth of knowledge of the enterprise and why it is critical in today’s complex business marketplace.
12: Learn the functions and anatomy of Facebook. Learn how the benefits of social media communications can be organized to develop improved communications with customers.
13: Learn the benefits of Twitter and how daily communications with customers and the world-at-large enhances reputation.
14: Learn how social media is important for regulatory compliance and professional reputation management including potential security threats.
15: Learn to develop a social media and sales strategy for a business setting.
16: Undertake problem-solving and decision-making skills.
17: Understand business models and their uses of social media.
18: Research business and consumer markets for developing social media marketing strategies.
19: Analyze social media metrics.
20: Understand SEO techniques.
21: Understand the uses of social media tools and concepts internal and external to the organization.
22: Develop a web/social media marketing strategy.
23: Research current & emerging social media Industry trends.