What do students learn about digital and social media marketing?

3 Feb 2017

What do students learn about digital and social media marketing?

What you will learn:

1: Learn the fundamentals of social media in sales, social media marketing, social media business functions and other pertinent marketing strategies for the professional.

2: Learn different social media sales functions, features and benefits to becoming a social media marketing professional.

3: Learn complex subjects such as search engine optimization, website key word searching and scraping, search engine functions and copyright, brand Protection and possible intellectual property concerns.

4: Learn why social media communications are critical to any business implementation and why this tool cannot be overlooked.

5: Learn how to address issues of integrated social media strategies in a professional sales management setting.

6: Learn the functions of communication solutions using email, blogs, chat, wikis, forums and other communications paradigms and possible copyright issues.

7: Learn  the benefits and risks of sales and social media communications to improve business operations both internally and externally.

8: Learn the most important issues why social media represents change in the sales development business model of even the smallest enterprise.

9: Learn how twitter, blog and producing video content and submissions cam maximize key word searching and search engine functions.

10:  Learn about the various issues behind social media for B2B, B2C, P2P.  Understand when and why different customer strategies are required for social media marketing.

11: Learn why blogging has become very important to the sales process to demonstrate depth of knowledge of the enterprise and why it is critical in today’s complex business marketplace.

12: Learn the functions and anatomy of Facebook.  Learn how the benefits of social media communications can be organized to develop improved communications with customers.

13: Learn the benefits of Twitter and how daily communications with customers and the world-at-large enhances reputation.

14: Learn how social media is important for regulatory compliance and professional reputation management including potential security threats.

15: Learn to develop a social media and sales strategy for a business setting.

16: Undertake problem-solving and decision-making skills.

17: Understand business models and their uses of social media.

18: Research business and consumer markets for developing social media marketing strategies.

19: Analyze social media metrics.

20: Understand SEO techniques.

21: Understand the uses of social media tools and concepts internal and external to the organization.

22: Develop a web/social media marketing strategy.

23: Research current & emerging social media Industry trends.