22 Nov 2017

Early Facebook Investor Peter Thiel Sells Most Of His Stock

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Peter Thiel, one of Facebook’s earliest investors and a company director, sold 20 million shares for $396 million on August 16 and 17, according to a regulatory filing Monday, leaving the cofounder of PayPal with 5.6 million remaining Facebook shares. Thiel’s sale comes after a lockout period ended, freeing most investors — though not cofounder...
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22 Nov 2017

Fake-Ad Operation Used to Steal From Publishers Is Uncovered

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An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on...
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21 Nov 2017

Black Friday trends: Facts, stats and predictions [INFOGRAPHIC]

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Black Friday is just over a week away. What started as a US shopping event after Thanksgiving has become a major global event. This infographic looks at some of the biggest stats that marketers need to know. The infographic, created by Partner.Everdata – a Cloud hosting company in India that caters to diverse types of...
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21 Nov 2017

95% of UK CMOs review digital strategy in light of brand safety concerns

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It comes after a turbulent year for digital advertising, first triggered by Procter & Gamble’s chief brand officer Marc Pritchard, whose call-to-arms for the digital supply chain to clean up its act in January set the scene for The Times’ exposé on YouTube’s brand safety issues later in the year. In response to these revelations...
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16 Nov 2017

Sprinklr, a $1.8 billion social media marketing startup, is being sued for $50 million for allegedly stealing another startup’s technology

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Sprinklr, a New York startup whose technology helps corporate customer service representatives monitor social media interactions, is facing a lawsuit over a partnership gone sour. Opal Labs, a Portland, Oregon-based marketing technology firm, is suing Sprinklr for $50 million, accusing Sprinklr of stealing its intellectual property. The lawsuit was filed on September 7 in the Multnomah County Circuit...
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16 Nov 2017

How Blockchain Is Creating a New Future for Digital Marketing

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Advertising today is a multi-billion-dollar industry. And, according to market research company Forrester, digital marketing expenditures in the United States are on pace to reach levels near $120 billion by 2021. No wonder: Every day, companies like Google, Facebook and Amazon collect information about consumers nonstrop. However, nearly 50 percent of all ad traffic is being generated by...
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13 Nov 2017

Why marketers are disillusioned with social media marketing

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The number one social media challenge for marketers according to Mary Meeker’s 2017 report is measuring ROI (61%). Why are so many marketers finding social ROI challenging? As marketers have leapt into social media they’ve been keen to embrace new metrics, but haven’t probably correlated them to figure out what they indicate. Currently, the number...
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8 Nov 2017

Snap Plunges Nearly 20% as Quarterly Loss More Than Triples

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Snap Inc. SNAP 1.96% shares plunged as much as 20% after the company said its quarterly loss more than tripled, disappointing Wall Street again as it failed to significantly grow the number of people using its app daily or the amount of money advertisers are spending to reach those users. For its third straight quarterly...
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5 Nov 2017

Google Search Results Exploited to Distribute Zeus Panda Banking Trojan

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Until now, we believed that to advertise and promote your business or brand, Search Engine Optimization (SEO) was the best possible solution. Similarly, users relied upon the search results on popular and trusted platforms like Google and clicked on the links without thinking twice. However, now we might need to be a bit more cautious...
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