1 Aug 2018

Four signs you should change your brand perception on social media

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Your brand image on social media is one of the most important things to consider in the wake of today’s digital marketing era. However, is there a discrepancy between who you are as a brand and how you are perceived by your followers? media update’s Jenna Cook offers insight into the world of brand image...
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1 Aug 2018

Boost Social Media Marketing

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According to recent research performed by Content Marketing Institute, presented by author Chris Richardson, 83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present on six social media channels. Social media marketing has become tougher than ever, says...
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1 Aug 2018

3 video errors to avoid on social media

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Not every video you post on your social channels must have Oscar-worthy production values. Sometimes you need to move more quickly—and spend less money—than you can when using a professional videographer. However, even for smartphone video quickly captured in the field, a few simple steps can improve the final quality of your videos. Here are...
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1 Aug 2018

How Often Do You Oil Your Social Media Strategy?

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Way back during my college days, I read a post somewhere on a popular social pin-up board – “If you want to sell ice-creams to your audience, start from Social Media.” Today, social media strategy is more than just selling ice-creams, I am sure. Time has flown since then, and it shows in the numbers...
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1 Aug 2018

Social Media Marketing: Importance of Measuring Your ROI

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By now, most members of the health care community understand that a social media component is essential to a broader marketing effort. But before one simply “dives in,” one needs a defined strategy and a means of measuring ROI (Return on Investment). An effective social campaign is not simply about communicating or getting an organization’s...
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21 Jul 2018

How to use Twitter for Business – The Ultimate Guide 2018

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If you’re disappointed with the amount of traffic you get from Twitter then you’re not alone. Although Twitter has more than 328 million people using the service every month, a lot of online business owners say they only get a trickle of traffic from Twitter. So if you’ve tried marketing your business on Twitter, but...
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18 Jun 2018

Health Canada seeking social media influencers to warn teens about vaping

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OTTAWA—Wanted: social media celebrities to warn teens of the risks of vaping. Health Canada is looking for a contractor to develop, implement and report on a national vaping awareness program, including finding social media influencers that teens might be willing to listen to. “Canadians look for information from a variety of sources, and youth in...
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