24 Feb 2018

‘We’re watching a company explode’: is Snapchat becoming irrelevant?

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More than 1.2m Snapchat users signed a petition urging the company to reverse its “annoying” redesign – but it was a single tweet from Kylie Jenner that may have caused real damage. After the celebrity tweeted “sooo does anyone else not open Snapchat anymore? Or is it just me” to her 24m followers, shares of...
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19 Feb 2018

Advertisers warn social media to step up, or they’re out

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Consumers’ trust in social media is waning, causing advertisers to rethink where they put their dollars Trust in what we read online is eroding quickly, and social media and “Big Tech” are facing blame. It’s even reaching a tipping point for advertisers, who are threatening to pull their ad dollars from the digital domain unless things change — fast. “Consumers don’t trust...
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12 Feb 2018

Inside the Two Years that Shook Facebook—and the World

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One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. On at least a couple of occasions, someone had...
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12 Feb 2018

Less-cool Facebook losing youth at fast pace: survey

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With mom, dad and grandma signing up in increasing numbers, Facebook is losing younger users in the United States at a faster pace than previously estimated, researchers said Monday. A report by eMarketer said Snapchat is drawing youths away from Facebook at a quicker clip than Facebook-owned Instagram. Facebook is still growing in the US...
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7 Feb 2018

Starting A Coffee Shop? Here’s What You Need To Know

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The daring entrepreneur is always on the lookout for the next money maker that will springboard his or her saving account into the millions. One of the most profitable industries to explore is hospitality. It’s a high stakes, win-it-all-or-go-home venture that can be incredibly rewarding. You just might hit paydirt and land the next big...
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6 Feb 2018

Super Bowl 2018: The social media stats

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Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research. Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LII, subject to revision, is $414 million. This would be the second largest amount in...
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5 Feb 2018

12,000 Social Media Influencers, Mostly Women, Exposed by Marketing Firm Data Breach

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More than 12,000 prominent social media influencers from YouTube, Instagram, Twitter, and the gaming platform Twitch were exposed last month by a data breach at a marketing firm that pairs online stars with top brands seeking product reviews and endorsements, according to researchers at the security firm UpGuard. Many of the online stars have massive...
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