18 Jun 2018

Health Canada seeking social media influencers to warn teens about vaping

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OTTAWA—Wanted: social media celebrities to warn teens of the risks of vaping. Health Canada is looking for a contractor to develop, implement and report on a national vaping awareness program, including finding social media influencers that teens might be willing to listen to. “Canadians look for information from a variety of sources, and youth in...
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18 Jun 2018

Europe’s New Data Rules Are Gutting Email Marketing Everywhere

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Email is one of the most effective ways for companies to reach potential customers, but new European data rules are dramatically undermining email marketing campaigns — especially in the U.S. According to a pair of new studies, efforts to comply with the European Union’s new GDPR regulations are leading to huge attrition in existing email...
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15 Jun 2018

The best digital marketing stats we’ve seen this week

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The use of social media for news has started to fall in a number of key markets after years of continuous growth. Usage is down six percentage points in the United States, and is also down in the UK and France. This decline in social for news is almost entirely down to decline in Facebook...
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15 Jun 2018

Infographic: Don’t fall for these social media marketing myths

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Social media marketing isn’t going away anytime soon. Even with the scandals rocking the industry about data protection and technology addiction, users still flock to their preferred social media platform—and businesses that stay away are leaving money on the table. However, there are some common misconceptions that can hamstring your social media efforts. This infographic...
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7 Jun 2018

Interesting Infographics: Creating a Sustainable Marketing Strategy

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A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to do it better than other companies. Depending on your target audience, your marketing campaign is in direct competition with dozens (or...
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7 Jun 2018

Digital advertising continues to dominate marketing budgets

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APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social media is considered to be the most effective form of marketing to acquire new customers. These are the key findings of the new Reach, Click and Conversions report released by Criteo. The report, which gathers insights from Australian CMOs and...
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7 Jun 2018

Tips to use when creating your online business

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Know your target market People will not rush to your website without attracting it. Knowing the complexity of your target market plays a crucial role in marketing your product effectively. If you have a large clientele, then you must understand their interest and their fascination. This will allow you to attract better attention. Popular products...
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7 Jun 2018

How to get your marketing message across in a digital world

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The essence of marketing lies in encouraging people to embrace your brand and buy your products or services. While that will likely never change, the way companies deliver their message has, with the digital age creating new channels through which to reach consumers. Businesses that traditionally marketed via print and TV ads now need to...
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7 Jun 2018

Separate financial literacy messages from social media clutter

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How can auto lenders and dealers explain the ins and outs of vehicle financing to younger buyers? Meet them where they are. Many first-time car shoppers ask themselves questions such as, “What does my credit score have to do with getting a car?,” while lenders and dealers may wonder, “How do I explain without being...
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