The Digital Marketing Specialist Certification Program offers access to the Social Media Tutorial eLibrary and optional premium tutor support.
Digital Marketing Specialist
This certification program requires reviewing video tutorials and successful completion of digital marketing practicum projects. The Digital Marketing Specialist certification is issued after successful completion of required assessment credits.
In this program, students have the option to appoint any available cnri approved tutor to assist them throughout the program. Extra fees may be applied with an optional tutor.
What You Will Learn
1: Learn the fundamentals of digital media marketing in sales, social media. learn how to apply digital media business functions and other pertinent marketing strategies for the professional.
2: Learn different digital and social media sales functions, features and benefits to becoming a Digital Marketing Specialist.
3: Learn complex subjects such as search engine optimization, website key word
searching and scraping, search engine functions and copyright, brand Protection and possible intellectual property concerns.
4: Learn why social media communications are critical to any business implementation and why this tool cannot be overlooked.
5: Learn how to address issues of integrated social media strategies in a professional sales management setting.
6: Learn the functions of communication solutions using email, blogs, chat, wikis, forums and other communications paradigms and possible copyright issues.
7: Learn the benefits and risks of sales and social media communications to improve business operations both internally and externally.
8: Learn the most important issues why social media represents change in the sales development business model of even the smallest enterprise.
9: Learn how twitter, blog and producing video content and submissions cam maximize key word searching and search engine functions.
10: Learn about the various issues behind social media for B2B, B2C, P2P. Understand when and why different customer strategies are required for social media marketing.
11: Learn why blogging has become very important to the sales process to demonstrate depth of knowledge of the enterprise and why it is critical in today’s complex business marketplace.
12: Learn the functions and anatomy of Facebook. Learn how the benefits of social media communications can be organized to develop improved communications with
13: Learn the benefits of Twitter and how daily communications with customers and the world-at-large enhances reputation.
14: Learn how social media is important for regulatory compliance and professional reputation management including potential security threats.
15: Learn to develop a social media and sales strategy for a business setting.
16: Provide web customer service.
17: Use project management techniques.
18: Design social media platforms including audience appropriate content
19: Monitor and engage in social media/web communities
20: Demonstrate knowledge of all major social media platforms
21: Develop and market new wordpress blog (Blog supplied by CNRI.EDU)
22: Lean to secure/harden wordpress blog and social media accounts
23: Research current and emerging social media Industry trends.
The digital marketing specialist role has similar objectives and goals as a marketing professional – to increase brand awareness, promote company products or services and to drive prospects to conversions. Unlike using the more traditional marketing channels, digital marketers effectively communicate through appropriate technology platforms.
Digital marketing specialists work to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. They are adept at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.
Digital marketing specialists are responsible for developing the strategy used in marketing a company’s product online. This is done by putting together various online promotions and e-mailing campaigns to get their company’s message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.
List of key skills needed to be a digital marketing specialist:
- Knowing the basics of marketing
- Knowing how to plan and having the ability to manage time
- Having creative and good presentation skills
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
- Know how to plan, create and implement a marketing strategy
- Understand the key measurement tools available
- Developing social presence and advocating brands effectively
- Stay current in marketing trends and news e.g. Google updates and changes in algorithms
Credits for all media marketing certifications are based upon practical applications. Grade credits will be awarded for the following achievements:
|Marketing Book Review||Two credits|
|Video Tutorial Review||Two credits|
|Write Strategic Marketing Plan||Ten credits|
|Write Business Plan||Ten credits|
|Create a YouTube Video||Ten credits|
|Create a LinkedIn Account||Five Credits|
|Create a Facebook Marketing Account||Five Credits|
|Create a Twitter Marketing Account||Five Credits|
|Create a Pinterest Marketing Account||Five Credits|
|Create a Social Media Blog Page with SEO||Ten Credits|
|Digital or Social Media Metrics Analysis||Ten Credits|
|SEO/SEM Metrics Analysis||Ten Credits|
|One Hour Live Coaching with CNRI Instructor||Five Credits|
The Digital Marketing Specialist Certification requires a minimum 40 credits.