SEO/SEM Strategist

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SEO/SEM Strategist

$629.00 $379.00

The SEO-SEM Certification Program offers access to the SEO/SEM tutorial & tool libraries with optional premium tutor support.


Develop a comprehensive understanding search engine optimization, search marketing and web analytics.

Learn how to implement key SEO/SEM & web analytics methods and techniques. Build your own comprehensive SEO/SEM & Analytics strategy that is ready to be implemented

Learn the same tools and tactics used by industry specialist to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

In this program, students have the option to appoint any available cnri approved tutor to assist them throughout the program. Extra fees are applied with any available optional tutor.

What You Will Learn

Learn the same tools and tactics used by industry specialist to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

SEO Auditing Use Keyword Research & Competitive Analysis.
Google Ranking Factors Understand how Google organizes search results.


Backlink Analysis Overview to strategize and perform key SEO practices.

Learn SEM key principles involved in building out successful campaigns.

Google AdWords How to navigate the platform and build SEM advertisements wisely.

Tracking & Measurement Use Google Analytics to monitor and analyze your campaign results.

Job Description

Search engine optimization (SEO) marketing strategists analyze and develop search engine marketing campaigns. They work with analytics platforms such as Google Analytics to see how a website is performing and what is driving traffic to that website. Then, they collaborate with managers, content creators, and web developers to increase the website’s rank on search engines. Some SEO marketing strategists write content themselves or do small amounts of coding as well. They also work to build links with other websites and may handle pay per click (PPC) advertising.

The SEO marketing strategist performs duties within an office environment, and long periods of working at a computer are required. Creative and analytical thinking is important, as the SEO marketing strategist is responsible for problem solving and market expansion. Good communication skills are also useful for working with team members and clients. Key skills that these marketing strategists bring to the table are a thorough understanding of how search engine optimization works and a passion to continue learning new technology related to their trade.

Search Engine Optimization (SEO) Marketing Strategist Tasks

  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.
  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.

Typically, companies prefer to hire SEO marketing strategists with at least two years’ experience in online marketing. Some prefer that applicants have experience with social media and PPC campaigns, while others want candidates with experience in coding and link-building. A bachelor’s degree in finance, accounting, marketing, business, or communications is valuable but not always required. Relevant certifications may be preferred as well. (Copyright 2017

SEO-SEM Marketing Strategist Salary

A Search Engine Optimization (SEO) Marketing Strategist earns an average salary of $51,290 per year. People in this job generally don’t have more than 10 years’ experience. Experience strongly influences pay for this job.


Credits for all media marketing certifications are based upon practical applications. Grade credits will be awarded for the following achievements:

Course Credits
Marketing Book ReviewFive credits
Video Tutorial ReviewFive credits
Write Strategic Marketing PlanTen credits
Write Business PlanTen credits
Create a YouTube VideoTen credits
Create a LinkedIn AccountFive Credits
Create a Facebook Business AccountFive Credits
Create a Twitter Marketing AccountFive Credits
Create a Pinterest Marketing AccountFive Credits
Develop a Blog or Business Web PageTen Credits
Digital or Social Media Metrics AnalysisTen Credits
SEO/SEM Metrics AnalysisTen Credits
Student Guest PostFive Credits
One Hour Live Coaching with CNRI InstructorFive Credits

The SEO/SEM Strategist Certification requires a minimum 40 credits.