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Social Media Management – Dip.SMM
The Social Media Management Diploma Program offers access to the CNRI.EDU Social Media eLibrary and optional premium tutor support.
This diploma program requires submission of academic style book reviews, reviewing video tutorials and successful completion of social media development projects. The Social Media Management Diploma is issued after successful completion of required assessment credits.
The Social Media Management program is also an excellent solution for businesses for training their own staff to design and maintain corporate brand social media marketing skills.
In this program, students have the optional choice of CNRI tutor to assist them throughout the diploma program.
What You Will Learn
1: Learn the fundamentals of social media in sales, social media marketing, social media business functions and other pertinent marketing strategies for the professional.
2: Learn different social media sales functions, features and benefits to becoming a social media marketing professional.
3: Learn complex subjects such as search engine optimization, website key word
searching and scraping, search engine functions and copyright, brand Protection and possible intellectual property concerns.
4: Learn why social media communications are critical to any business implementation and why this tool cannot be overlooked.
5: Learn how to address issues of integrated social media strategies in a professional sales management setting.
6: Learn the functions of communication solutions using email, blogs, chat, wikis, forums and other communications paradigms and possible copyright issues.
7: Learn the benefits and risks of sales and social media communications to improve business operations both internally and externally.
8: Learn the most important issues why social media represents change in the sales development business model of even the smallest enterprise.
9: Learn how twitter, blog and producing video content and submissions cam maximize key word searching and search engine functions.
10: Learn about the various issues behind social media for B2B, B2C, P2P. Understand when and why different customer strategies are required for social media marketing.
11: Learn why blogging has become very important to the sales process to demonstrate depth of knowledge of the enterprise and why it is critical in today’s complex business marketplace.
12: Learn the functions and anatomy of Facebook. Learn how the benefits of social media communications can be organized to develop improved communications with
13: Learn the benefits of Twitter and how daily communications with customers and the world-at-large enhances reputation.
14: Learn how social media is important for regulatory compliance and professional reputation management including potential security threats.
15: Learn to develop a social media and sales strategy for a business setting.
16: Provide web customer service.
17: Use project management techniques.
18: Design social media platforms including audience appropriate content
19: Monitor and engage in social media/web communities
20: Demonstrate knowledge of all major social media platforms
21: Develop and market new wordpress blog (Blog supplied by CNRI.EDU)
22: Lean to secure/harden wordpress blog and social media accounts
23: Research current and emerging social media Industry trends.
Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.
Social media managers must be highly proficient with Microsoft Office applications for word processing, email management, spreadsheets, and presentations. They must have strong communication skills in order to lead teams of media professionals in achieving social media objectives within given time-frames. They must work well in a team environment with other managers to share information and social data to complete all project objectives under strict deadlines. However, they should also be able to work well independently with minimal supervision, as they must develop effective strategies for a variety of social media sites. They also implement marketing campaigns to increase brand recognition and customer loyalty. They often serve as voices and liaisons for their organizations, as well as supervise and approve creative content and research new marketing techniques. They should also also analyze initiative-performance and tweak programs as required.
Social media managers also participate in work meetings to suggest changes to community approaches and contribute novel ideas for future media endeavors. They often manage all electronic correspondence and track analytics, as well as send e-mail alerts to promote new content. Social media managers must be able to multitask with ease on a variety of projects and prioritize tasks depending on the company’s needs. A bachelor’s degree in marketing, communications, or a related field is generally required for this position, and prior experience in a media capacity is highly beneficial.
Social Media Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.