Social Media Strategist – Dip.SMS
The Social Media Strategist Diploma Program offers access to the Social Media Tutorial eLibrary and optional premium tutor support.
This diploma program requires submission of academic style book reviews, reviewing video tutorials and successful completion of social media development projects.
The Social Media Strategist program is also an excellent solution for businesses for training their own staff to design and maintain corporate brand social media marketing skills.
In this program, students have their optional choice of CNRI.EDU tutor to assist them throughout the diploma program.
What You Will Learn
1: Learn the fundamentals of social media in sales, social media marketing, social media business functions and other pertinent marketing strategies for the professional.
2: Learn different social media sales functions, features and benefits to becoming a social media marketing professional.
3: Learn complex subjects such as search engine optimization, website key word searching and scraping, search engine functions and copyright, brand Protection and possible intellectual property concerns.
4: Learn why social media communications are critical to any business implementation and why this tool cannot be overlooked.
5: Learn how to address issues of integrated social media strategies in a professional sales management setting.
6: Learn the functions of communication solutions using email, blogs, chat, wikis, forums and other communications paradigms and possible copyright issues.
7: Learn the benefits and risks of sales and social media communications to improve business operations both internally and externally.
8: Learn the most important issues why social media represents change in the sales development business model of even the smallest enterprise.
9: Learn how twitter, blog and producing video content and submissions cam maximize key word searching and search engine functions.
10: Learn about the various issues behind social media for B2B, B2C, P2P. Understand when and why different customer strategies are required for social media marketing.
11: Learn why blogging has become very important to the sales process to demonstrate depth of knowledge of the enterprise and why it is critical in today’s complex business marketplace.
12: Learn the functions and anatomy of Facebook. Learn how the benefits of social media communications can be organized to develop improved communications with customers.
13: Learn the benefits of Twitter and how daily communications with customers and the world-at-large enhances reputation.
14: Learn how social media is important for regulatory compliance and professional reputation management including potential security threats.
15: Learn to develop a social media and sales strategy for a business setting.
16: Undertake problem-solving and decision-making skills.
17: Understand business models and their uses of social media.
18: Research business and consumer markets for developing social media marketing strategies.
19: Analyze social media metrics.
20: Understand SEO techniques.
21: Understand the uses of social media tools and concepts internal and external to the organization.
22: Develop a web/social media marketing strategy.
23: Create and market new wordpress blog (Blog supplied by CNRI.EDU)
24: Secure/Harden wordpress blog and social media accounts
A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers ask questions, the strategist typically provide answers directly; when the answer is not readily available, the strategist must research and/or coordinate with appropriate parties within the company to promptly determine an appropriate response.
Additionally, social media strategists may be in charge of creating and coordinating advertisements to be displayed on social media websites. They may also reach out to bloggers to ask them to create posts promoting their organization and its products; therefore, the social media strategist must be able to create and maintain relationships with bloggers. Computer skills are also usually needed, as the social media strategist must successfully use social media platforms and perform analytics to analyze the efficiency of current marketing campaigns. The ability to produce reports and present information internally may also be necessary. Additionally, the social media strategist needs to collaborate with managers and other colleagues to create and improve social media strategies.
Previous social media experience is generally required for this role, and a bachelor’s degree may be required or preferred. This is often a full-time position, though some part-time positions may be available; some teleworking may be permitted.
Social Media Strategist Tasks
- Develop and launch an adaptable global social media strategy for the company.
- Interpret site analytics and translate findings into reports.
- Promote active engagement through social media outlets by interacting with and responding to followers.
- Research target demographics and create relevant social media posts.
- Interface with the marketing and analytics teams to enhance reach and conversion.
Social Media Strategist Salary
Earnings for Social Media Strategists in the United States come in at around $53K per year on average. Compensation for this group is mainly affected by geography, but career length and the individual firm are influential factors as well. The majority of Social Media Strategists claim high levels of job satisfaction. A fair number enjoy medical while the greater part get dental coverage. Vision coverage is also available to more than half. Men are in the minority of survey respondents, with female Social Media Strategists making up 76 percent. Figures cited in this summary are based on replies to PayScale’s salary questionnaire.