The Social Media Strategist Certification Program offers access to the Social Media Tutorial eLibrary and optional premium tutor support.
Social Media Strategist
This certification program requires reviewing video tutorials and successful completion of social media practicum projects.
The Social Media Strategist program is also an excellent solution for businesses for training their own staff to design and maintain corporate brand social media marketing skills.
In this program, students have the option to appoint any available cnri approved tutor to assist them throughout the program. Extra fees are applied with any optional tutor.
What You Will Learn
1: Learn the fundamentals of social media in sales, social media marketing, social media business functions and other pertinent marketing strategies for the professional.
2: Learn different social media sales functions, features and benefits to becoming a social media marketing professional.
3: Learn complex subjects such as search engine optimization, website key word searching and scraping, search engine functions and copyright, brand Protection and possible intellectual property concerns.
4: Learn why social media communications are critical to any business implementation and why this tool cannot be overlooked.
5: Learn how to address issues of integrated social media strategies in a professional sales management setting.
6: Learn the functions of communication solutions using email, blogs, chat, wikis, forums and other communications paradigms and possible copyright issues.
7: Learn the benefits and risks of sales and social media communications to improve business operations both internally and externally.
8: Learn the most important issues why social media represents change in the sales development business model of even the smallest enterprise.
9: Learn how twitter, blog and producing video content and submissions cam maximize key word searching and search engine functions.
10: Learn about the various issues behind social media for B2B, B2C, P2P. Understand when and why different customer strategies are required for social media marketing.
11: Learn why blogging has become very important to the sales process to demonstrate depth of knowledge of the enterprise and why it is critical in today’s complex business marketplace.
12: Learn the functions and anatomy of Facebook. Learn how the benefits of social media communications can be organized to develop improved communications with customers.
13: Learn the benefits of Twitter and how daily communications with customers and the world-at-large enhances reputation.
14: Learn how social media is important for regulatory compliance and professional reputation management including potential security threats.
15: Learn to develop a social media and sales strategy for a business setting.
16: Undertake problem-solving and decision-making skills.
17: Understand business models and their uses of social media.
18: Research business and consumer markets for developing social media marketing strategies.
19: Analyze social media metrics.
20: Understand SEO techniques.
21: Understand the uses of social media tools and concepts internal and external to the organization.
22: Develop a web/social media marketing strategy.
23: Create and market new wordpress blog (Blog supplied by CNRI.EDU)
24: Secure/Harden wordpress blog and social media accounts
- Develop and launch an adaptable global social media strategy for the company.
- Interpret site analytics and translate findings into reports.
- Promote active engagement through social media outlets by interacting with and responding to followers.
- Research target demographics and create relevant social media posts.
- Interface with the marketing and analytics teams to enhance reach and conversion.
Social Media Strategist Salary
Credits for all media marketing certifications are based upon practical applications. Grade credits will be awarded for the following achievements:
|Marketing Book Review||Five credits|
|Video Tutorial Review||Five credits|
|Write Strategic Marketing Plan||Ten credits|
|Write Business Plan||Ten credits|
|Create a YouTube Video||Ten credits|
|Create a LinkedIn Account||Five Credits|
|Create a Facebook Business Account||Five Credits|
|Create a Twitter Marketing Account||Five Credits|
|Create a Pinterest Marketing Account||Five Credits|
|Develop a Blog or Business Web Page||Ten Credits|
|Digital or Social Media Metrics Analysis||Ten Credits|
|SEO/SEM Metrics Analysis||Ten Credits|
|Student Guest Post||Five Credits|
|One Hour Live Coaching with CNRI Instructor||Five Credits|
The Social Media Strategist Certification requires a minimum 30 credits.